Methodology
Costigan & Associates’ proprietary evaluation process arrives at the fair-market value for corporate partner benefits. We are fortunate to have a strong client-base that utilizes our full-range of services through every phase of their partnership activities. These services complement one another, and the experience we gain through any one of them improves the quality of each of the other services offered. The “global view” this combined experience affords us is what differentiates us from all other agencies and serves as the foundation for our evaluation methodology.
We build upon this foundation by investing in ongoing research. Costigan & Associates’ Market Research Department routinely solicits input (e.g., surveys, focus-groups) on industry trends from a variety of partnership properties, corporations, and agencies. We also conduct extensive research on the effectiveness and appropriateness of specific partner relationships with the general population (e.g., consumers, fans). Finally, we conduct ongoing research on the prices being paid for various benefits. The data and experience we have gained allows us to provide our clients with empirical, defensible opinions. To summarize, our expertise and methodology are based on:
- Our evaluation of more than $7.1 billion worth of partnership contracts;
- Our broad understanding and experience in all aspects of partnership issues;
- Working with both corporations and properties – which allows us to see issues important to both sides; and
- Our commitment to invest time/resources researching and studying our chosen profession.